The emergence of AI writing products shows the rapid development of the field, but these products don’t fully replicate the human touch. While AI is capable of simulating intelligence and language, it’s still unable to simulate the emotional appeal and perspective that humans bring to their writing. While some tools may be able to mimic the voice of a human writer, it is still essential for content to succeed. A human content writer can write in any tone and can display authenticity far more effectively than an AI writer.