One of the biggest mistakes small businesses make when trying to improve their SEO is overlooking the value of quality website content. The right amount of content is what keeps visitors on your site longer, and a lack of it will make them bounce. In order to get higher search engine rankings, small businesses should create valuable content that answers visitors’ questions. They should use keywords in the content and optimize images for SEO. With these steps, they can begin to see the benefits of SEO in higher search engine rankings and more website traffic.