What Does SEO Mean in Digital Marketing?

SEO refers to the method of improving a site’s ranking in search engines. Search engines use various factors to determine a webpage’s ranking, including the title tag, Meta tags, and link density. Search engines can display different results for similar search terms. This means you must consider these elements when creating and optimizing content. This requires the use of SEO expertise. This article will explain the process and how to optimize your website for the search engines.