AI has become a buzzword for content marketing. But what does this actually mean? AI refers to a computer algorithm which analyzes large amounts of data and converts it into the most relevant content for the target audience. It works similarly to humans, but with many additional features. For instance, AI can analyze and interpret vast amounts of unstructured data. AI can also be programmed so that it performs a specific task at a given time. This is why AI is one of the most popular AI applications, including content marketing.