As an online marketer, you may wonder who has the best AI-powered content creation. You may have heard the term before, but what exactly does it mean? It simply means that machines can create content. It does not have a human brain, so it lacks the quality of substance. The human touch is also missing. Although bots can write articles that match the SEO rules of search engines, they lack in-depth analysis. Human writers, journalists, and bloggers can add value to their work with their own voice.